Multi-location sites are becoming more popular every day. As some businesses wish to branch out to different locations, such as colleges and universities, having a unique web presence for each location is essential. Here are some ways to make each location search engine optimization-friendly.

One way to get backlinks is by submitting to online directories. However, when you submit to an article directory, you are basically at the mercy of the webmaster. The only way to ensure that you are never rejected for an article ever again is to make your own directories. As the saying goes, if you want something done right, do it yourself.

However, creating a directory worth posting on is only part of the battle. Experience has taught us that “if you build it, they will come” does not apply with websites. Additional work needs to be done, especially in being “found” by search engines like Google and Bing. If your directory is easily seen on these search engines, it gives the article directory enough “SEO value” to link to other websites.

So, how does one properly go about this? Here are some tips.