Comments on: Google AdWords Launches New Broad Match Modifier http://www.irisemedia.com/blog/2010/05/11/google-adwords-launches-new-broad-match-modifier.html Just another WordPress site Sat, 04 Feb 2012 09:59:00 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: rhecht http://www.irisemedia.com/blog/2010/05/11/google-adwords-launches-new-broad-match-modifier.html#comment-33 rhecht Thu, 28 Oct 2010 14:40:56 +0000 http://www.irisemedia.com/blog/?p=40#comment-33 Solid material Alan! We will definitely test this out now that this has been tested. Solid material Alan! We will definitely test this out now that this has been tested.

]]> By: Alan @ Calculate Marketing http://www.irisemedia.com/blog/2010/05/11/google-adwords-launches-new-broad-match-modifier.html#comment-29 Alan @ Calculate Marketing Thu, 28 Oct 2010 08:28:12 +0000 http://www.irisemedia.com/blog/?p=40#comment-29 Thought I'd share some research I did recently on modified broad match keywords, which you and your readers may find of interest: http://www.calculatemarketing.com/blog/techniques/modified-broad-match-adwords-analysis/ I tested 3 Google AdWords campaigns over a 3 month period and found that keywords which had broad match modification had significantly lower CPCs and higher CTRs than those without modification. Would love to hear what you think. Cheers, Alan Thought I’d share some research I did recently on modified broad match keywords, which you and your readers may find of interest:

http://www.calculatemarketing.com/blog/techniques/modified-broad-match-adwords-analysis/

I tested 3 Google AdWords campaigns over a 3 month period and found that keywords which had broad match modification had significantly lower CPCs and higher CTRs than those without modification.

Would love to hear what you think.

Cheers,
Alan

]]> By: Andy @ FirstFound http://www.irisemedia.com/blog/2010/05/11/google-adwords-launches-new-broad-match-modifier.html#comment-5 Andy @ FirstFound Wed, 12 May 2010 14:50:03 +0000 http://www.irisemedia.com/blog/?p=40#comment-5 Strange that they're testing this in the UK and Canada. I'll grab our PPC bod and see if they've noticed. Thanks. Strange that they’re testing this in the UK and Canada. I’ll grab our PPC bod and see if they’ve noticed.

Thanks.

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