Author Archive
4 Ways to Grow a Relevant Twitter Following For Your Business
April 23rd, 2012 by Rafi Hecht


After recently reviewing an article in Social Media Examiner, I wanted to post my perspectives on the tips they provided.

Twitter, simply put, is not just a numbers game. For your opinion to matter people need to actually care what you have to say. Building such a following can be done through the following four concepts…

Social Media Marketing: How to Get More Likes on Facebook
April 20th, 2012 by Rafi Hecht

A little while back I came across a brilliant and hilarious comic from The Oatmeal on how to get more Likes from Facebook. This post fleshes out a few points from that comic.

Social Media Marketing: What Not to Do to Get More Likes on Facebook

Twitter Vies With YouTube for Super Bowl Fans Surfing IPads
February 6th, 2012 by Rafi Hecht

As per a recent post on Business Week, Super Bowl fans are now using Twitter along with the Super Bowl running on TV to create a true “two screen” experience.

An estimated 144 million Americans own tablet computers or smartphones, said Roger Entner, an analyst at Recon Analytics LLC. Of those, 40 percent use the devices daily while watching television, according to Nielsen. Of that tally, half of the tablet owners and 42 percent of the smartphone users also visit social sites such as those run by Twitter Inc. and Facebook Inc. while watching TV, media- viewership tracker Nielsen Nielsen noted.

Commercials now instruct viewers to “Like this on Facebook” or to “Tweet with this hashtag.” The iPad allows for a seamless experience without the burden of a keyboard.

Cello Wars (Star Wars Parody) Lightsaber Duel – Steven Sharp Nelson
January 26th, 2012 by Rafi Hecht



Star Wars fans, you gotta love this. This video, launched in the beginning of December, has over 3.5 million views.

On a side note, it’s clear that the accordion is evil :-)

7 Ways to SEO a Multi-Location Site
January 23rd, 2012 by Rafi Hecht

Multi-location sites are becoming more popular every day. As some businesses wish to branch out to different locations, such as colleges and universities, having a unique web presence for each location is essential. Here are some ways to make each location search engine optimization-friendly.

6 Tips on How to SEO a Directory
January 11th, 2012 by Rafi Hecht

One way to get backlinks is by submitting to online directories. However, when you submit to an article directory, you are basically at the mercy of the webmaster. The only way to ensure that you are never rejected for an article ever again is to make your own directories. As the saying goes, if you want something done right, do it yourself.

However, creating a directory worth posting on is only part of the battle. Experience has taught us that “if you build it, they will come” does not apply with websites. Additional work needs to be done, especially in being “found” by search engines like Google and Bing. If your directory is easily seen on these search engines, it gives the article directory enough “SEO value” to link to other websites.

So, how does one properly go about this? Here are some tips.

Google Analytics Offers Real-Time Reporting With New Interface
November 22nd, 2011 by Rafi Hecht

Google came out with an email yesterday to all Google Analytics users that Google Analytics will be launching its’ new version soon. Among other things, the new version of Google Analytics will include…

Groupon Clone Script Software Reviews
September 13th, 2011 by Rafi Hecht

As Director of Technology, this is a post I have put on my blog that has received an enormous amount of attention and response.

Groupon has been incredibly successful as a business model, as it had been offered a significant amount of money by Google and they turned them down! An Israeli company, Grouper, was offered something like $15 million. As a result, many niche groupon clones have emerged.

Most of these clones use a piece of software from off-shore locations like India and China. This post will cut to the bottom line about some of the most popular softwares out there.

Groupon Clones – We Build Them
August 24th, 2011 by Rafi Hecht

The Groupon Daily Deal industry has taken the world by storm. As a result, it seems like everyone wants to be in the industry and leverage this relatively new business model.

Some people want a website up quickly and leverage pre-hosted SaaS (Software as a Service) solutions where the company takes a percentage of each sale. Normally the percentages taken from these “rental services” are 4%-10% per transaction, which can get fairly pricy after a while.

Also, while there might be many neat features with a pre-hosted solution, the provider “owns” your code and personalized data. There should always be reluctance and caution when divulging sensitive client information to a third party. Also, what happens if the software provider decides to “close up shop” the next day, at the expense of the clients being hosted? Do you as a client really want to be put into such a situation?

Facebook Competing with Google Plus (+) by Partnering with Video Conferencing Giant Skype
July 8th, 2011 by Rafi Hecht

Skype CEO Tony Bates listens Wednesday as Facebook's Mark Zuckerberg describes his site's new video chat feature It’s official: Facebook is competing with Google Plus (+) by partnering with Skype, the video conferencing giant. In an announcement on July 6th, CNN Tech reported that Mark Zuckerberg announced in a Palo Alto, CA conference that Facebook will add a video chat feature powered by Skype.