Archive for the ‘Internet Marketing – General’ Category
Google Analytics Offers Real-Time Reporting With New Interface
November 22nd, 2011 by Rafi Hecht

Google came out with an email yesterday to all Google Analytics users that Google Analytics will be launching its’ new version soon. Among other things, the new version of Google Analytics will include…

R.I.P. Steve Jobs – Stay Hungry, Stay Foolish
October 6th, 2011 by iRISEmedia Staff


Yesterday we lost an iconic figure in Steve Jobs. He lost a battle with cancer and passed away at the young age of 56. In Steve’s 56 years on planet earth, he changed the world from a technology perspective in unimaginable ways. Steve Jobs’ contributions through Apple and Pixar have brought us light years ahead in the desktop computing and animated movie industries.

Steve, you will be sorely missed.

Facebook Competing with Google Plus (+) by Partnering with Video Conferencing Giant Skype
July 8th, 2011 by Rafi Hecht

Skype CEO Tony Bates listens Wednesday as Facebook's Mark Zuckerberg describes his site's new video chat feature It’s official: Facebook is competing with Google Plus (+) by partnering with Skype, the video conferencing giant. In an announcement on July 6th, CNN Tech reported that Mark Zuckerberg announced in a Palo Alto, CA conference that Facebook will add a video chat feature powered by Skype.

Groupon, Daily Deal Sites and Legal Considerations
July 7th, 2011 by iRISEmedia Staff

On June 15, 201, Rocky Agrawal, a Social Media expert who writes for TechCrunch and is reviewing the Daily deal industry wrote an article on the legal challenges facing Groupon, Living Social and other Daily Deal sites. Agrawal states that Groupon and Living Social may be violating several key aspects of consumer protection law. Because this is a relatively new industry in some cases the specific legal handling is unclear, however in others the law is clear cut.

We recommend contacting Osler, a Canadian Law Firm with offices in New York, for more detailed legal advice on this topic.

e-Reader Craze Reaches Africa, Brings Thousands of Books to Children in Ghana
January 27th, 2011 by Rafi Hecht

Worldreader.org is experimenting with the notion that e-readers are libraries you can fit in your pocket. This organization is starting a new campaign that would deliver e-readers, like Barnes and Noble’s Nook and Amazon’s Kindle, to children in Ghanaian schools. The e-readers will serve as multi-purpose textbooks by providing instant access to the thousands of books now available digitally.

Ghana students posing with e-Reader
e-Readers require a high initial investment as well as Internet access. However, they take up very little space and do not require shipping and production costs that would make it expensive to send a library’s worth of reading materials to remote regions in third world countries. Assuming that the devices don’t break, it’s a brilliant way of ensuring that students can read the most recent editions and releases of books via digital storefronts.

Groupon Expected to Buy Israeli Company Grouper for $15 Million USD
January 12th, 2011 by iRISEmedia Staff

Groupon, the online coupon giant based in Chicago who reportedly rejected a $6 billion USD offer from Google several weeks ago, has just bought Grouper, an Israeli company, for an estimated $15 million USD. This is impressive since the initial investment of the business was in the tens of thousands of Sheqels, provided by Grouper’s 3 founders: Dori Hilleli, Dotan Stav and Yuval Karjevski.

The three founders are each expected to earn $4 million each, while Ido Pollak, CEO of the New Media division at RGE Group, may get $1-2 million. Still, that’s no small change.

Groupon, the New Giant, Secures Close To, Like, a Billion Dollars ($950 million) in Financing
January 11th, 2011 by Rafi Hecht

Groupon today has secured close to a billion dollars ($950 million) in funding, Business Wire reports.

Groupon intends to use the funds to increase global expansion, invest in technology, and provide liquidity for employees and early investors. A number of VC (venture capital) firms and late-stage investors will be financing Groupon.

This past year Groupon has been dubbed “the fastest growing company ever” by Forbes Magazine and “America’s best website” by one of Groupon’s TV commercials.

WWF Creates File Format That Can’t Be Printed
December 17th, 2010 by iRISEmedia Staff


WWF works very hard for the preservation of nature, and its fauna and flora. They’ve been doing this for some time using various campaigns. Some more effective than the others. The newest campaign being launched by the organization is the project “Save the WWF, save a tree” which promotes the creation of an ecologically correct file format, the “. WWF”, which cannot be printed, barring the unnecessary use of impressions.

China Hijacks US Military and Civilian Data
November 18th, 2010 by Pedro Xavier

China doesn’t stop surprising us. It is well known that they are considered the second “richest” country in the world and, of course, we all remember their little problem with Google. But this time, something REALLY serious took place. And it wasn’t good. It affected the US military and some civilian information. In a recent report, cybercrime experts have found proof that China hijacked the Internet for 18 minutes last April. China absorbed 15% of the traffic from US military and civilian networks, as well as from other countries. So far without explanation.

Google Breaks Record: 6.4% of All Internet Traffic
October 26th, 2010 by Pedro Xavier

In a new report on its blog , network security firm Arbor Networks has revealed that the giant Google now amazingly represents 6.4 per cent of total global internet traffic through its sites Google Search, YouTube, Orkut, Adwords, Analytics and Gmail. Arbor Networks also added that if Google were an ISP (Internet Service Provider), it would be the second largest ISP in the world. “Keep in mind that these numbers represent increased market share — Google is growing considerably faster than overall Internet volumes which are already increasing 40-45 per cent each year,” the company explained.