Archive for the ‘Pay Per Click’ Category
Facebook Movie to be Released – Hilarious Adwords PPC Story on Mark Zuckerberg
August 24th, 2010 by Rafi Hecht

It’s finally here and it didn’t take too long. The movie about Facebook, called “the Social Network,” is being released in October. Can you believe this? Facebook is barely a few years old and already a block-buster movie has been made about it! The Social Network essentially describes how Facebook started out in a Harvard College dorm room by a geeky kid by the name of Mark Zuckerberg. Mark was rejected by practically all of the social clubs on campus and was looking for a way to “fit in”. And boy did he end up “fitting in”. He creates a Social Media Community platform first called Face Mash within his university which just grew and grew and grew.

Bing-o! Yahoo Starts to Test Bing-Powered Results, Perhaps as Early as Today
July 15th, 2010 by iRISEmedia Staff

Yahoo recently confirmed they are testing Bing powered results “offline,” which we have already known since July 17th. But today for the first time, Yahoo has confirmed they will test Bing powered results in the live search results. SearchEngineLand received an email which wrote: “Though much of our testing is already happening offline, this month [...]

Apple Launches iAds Mobile Advertising Venture for iPhone Apps
July 2nd, 2010 by iRISEmedia Staff

Apple Inc. has recently launched a new business venture – iAds. iAds, formerly Quattro Wireless, is essentially a form of mobile advertising, with the focus on mobile iPhone applications. This has come in response to Google’s buying out AdMob for Android applications. Being that mobile users, especially iPhone users, are buying applications in record numbers, particularly [...]

Google Adwords – Basic Tips on How to Improve Quality Score
June 25th, 2010 by iRISEmedia Staff

In Pay Per Click Marketing with Google Adwords, Quality Score is essential to a campaign’s success. A good Quality Score can make all the difference between a successful campaign and a failure. Good Quality Score translates into lower costs per click and higher chances of a web visitor converting into a buyer. Here are some [...]

Google AdWords Launches New Broad Match Modifier
May 11th, 2010 by iRISEmedia Staff

Earlier today, Google Adwords on their blog announced that they will be adding a new feature on Adwords, available at this time only to Canadian and United Kingdom residents, called “Modified Broad Match.” The way traditional “broad match” has worked in the past is that, adding a keyword phrase without quotations allows for certain words [...]

Google's New Search Ads
March 24th, 2010 by iRISEmedia Staff

Google has just taken PPC advertising to a new level. The following products are now offered to the paid advertiser: sitelinks, product extensions and comparison ads. With sitelinks, up to four text links can be shown below an AdWords ad. Up to 10 sitelinks can be selected by the paid advertiser. These sitelinks are keyword-based [...]