Search Engine Optimization

How to Identify Link Farms

July 3rd, 2014
By: Alex Noudelman

A link farm is a website that was created for the sole purpose of growing the link popularity of another site.  It is  synonymous with “black hat” SEO because the content on the web sites linking to each other have no relationship, not created by a human, and is often of very poor quality. Search […]

The Greatest Misconceptions in Content Marketing

June 26th, 2014
By: Alex Noudelman

In the world of Search Engine Optimization (SEO), content is king and engagement is queen. But all too often, webmasters overlook the importance of publishing rich-quality content. Instead they circulate poorly written articles that are narrowly focused on the attainment of high search engine rankings, and that is where the boat gets missed. Why is […]

Duplicate Content Detection Tools – SEO

June 17th, 2014
By: Alex Noudelman

Whenever you are creating a blog or writing website content it must always be unique. It should never be copied or taken from an existing webpage of another website; even when the site is owned by you. Writing an article with duplicate content may brand you and your business as unethical and as a spammer. […]

The Awesome Short Cutts to SEO

June 10th, 2014
By: Alex Noudelman

In the SEO industry, there’s no bigger name than Matt Cutts, the head of the Google Webspam. A few times a week he posts a new YouTube video on the Google Webmaster Help Youtube Channel. Since he began doing these videos in 2009, he’s amassed 18 hours of video spread over 500+ videos. Some of […]

Google’s Newest Search Algorithm Update: Hummingbird

October 2nd, 2013
By: iRISEmedia Staff

google_hummingbirdOn September 26th, Google celebrated their 15 year existence by coming out with a search engine algorithm update nicknamed Hummingbird, launched on August 20th. This algorithm is meant to further speed up search results and indexing faster. As Google put it, the name come from being “precise and fast.”

8 SEO Tips for 2013 from Google’s Matt Cutts – Part 2

August 7th, 2013
By: Sho Nakano

Image representing Matt Cutts as depicted in C...
The latest SEO tips from Google’s Matt Cutts suggest how to improve your online marketing strategy. iRISEmedia services in Toronto, Ontario and across Canada.

This is Part 2 in a two part series with the last 4 out of 8 SEO tips for 2013 directly from Google’s Matt Cutts.

8 SEO Tips for 2013 from Google’s Matt Cutts Part 1

August 6th, 2013
By: Sho Nakano

Google SEO specialist, Matt Cutts Google SEO specialist, Matt Cutts (Photo credit: Wikipedia)[/caption]

This is Part 1 in a two part series with the first 4 out of 8 SEO tips for 2013 directly from Google’s Matt Cutts.

Matt Cutts, one of only a few people who know exactly “what is going on” in Google, has recently disclosed some exclusive SEO tips for webmasters at an expo in Seattle.

A Digital Media Agency in a Social Media World with the likes of Google, YouTube and America’s Got Talent

July 12th, 2013
By: iRISEmedia Staff

main_imageOne of the most interesting things about Search Engine Optimization is how “real” SEO works. How it organically flows into one thing and turns up somewhere else.

On July 2, 2013 in Toronto, Canada a valuable member of the iRISEmedia team posted a video on our website. We are a digital media agency; this is what we do. We offer many digital media solutions for businesses/websites worldwide.

Google Reader Will Shut Down on July 1, 2013

March 20th, 2013
By: iRISEmedia Staff

It’s official: Google will be closing down their flagship reader, Google Reader, will permanently close down. Google made this controversial decision angering many loyal users to the platform. What’s more, the “Learn More” link doesn’t explain why the decision was made, but rather what to do before they shut down the service.

Google Panda, Links, Chromebooks and Advertorials Penalization, and Affected Websites

February 25th, 2013
By: iRISEmedia Staff

Photo courtesy of searchengineland.comGoogle has made a number of changes with Panda over the last year, and seems to continue to do so. reports that the Panda update has not only affected small businesses but large ones as well. Legitimate content farms like (which the New York Times sold for $300 million to IAC), Associated Content (bought by Yahoo for $100 million), LookSmart (bought from in 2007) HubPages and other big-name sites were hurt with Google’s Panda algorithm. In other words, Google, the company that provided many online businesses with their source of income, is now taking that income away from many legitimate businesses. What their real “angle” or “game” is currently remains unknown.