Search Engine Optimization

SEO and Link Building Tools for Your Business in Toronto and the GTA

May 1st, 2012
By: Olga Mestnikova

How to Build LinksWriting and submitting a professional article that provides SEO optimized content is important, although creating quality backlinks to websites is what actually makes a difference. Link building is the most important factor of any SEO campaign which determines whether or not a website will rank on the search engines. Finding websites that your competitors haven’t linked yet, analyzing how your competitors get ranking for certain keywords, reaching authoritative websites… link building is one of the most tedious and exhausting processes in SEO.

Business Photos from Google

May 6th, 2011
By: iRISEmedia Staff

Marissa Mayer, Google VP of Location and Local Services sat down with Jason Kincaid from TechCrunch after her keynote talk at Social Loco Conference in San Francisco to discuss The Two Pillars of Google’s Local Strategy.

What she announced at the conference is, Google Business Photos which are essentially “Street View” for business interiors. A few months ago Google partnered with a group of seventeen museums’ and had their professional photographers shoot the rooms to have a panoramic view of what it was like to be inside the museum.

Matt Cutts, Google and the Allegation that Bing Stole Search Results from Google

February 11th, 2011
By: Rafi Hecht

A short while ago Google had accused Bing, rightfully so, about stealing click data from and piggybacking Google’s Search results. Google’s basis was that they had, as a test, given laptops to Google employees to use at home for testing purposes. These laptops contained Google search results with specific weird “test” keyword phrases which users were to click on. They also were to test these results on the Google toolbar on the Internet Explorer browser with “suggested sites” turned on. Needless to say, the results posted on Bing within a matter of days are pretty damning.

Google Responds to “Can You Make My Site #1 On Google?”

November 30th, 2010
By: Pedro Xavier

If you’re planning to hire an SEO (Search Engine Optimization) agency or professional to optimize your website, the first question you will likely ask them will be “Can you make my site rank #1 on Google ?” And if you are an SEO professional this is probably the question you get asked the most. The quick answer to this question is that you most certainly can make a site reach the #1 position on Google using proper SEO techniques. However, beware of any SEO firm that guarantees you this #1 position. No matter what type of SEO expert you are, guaranteeing SEO rankings is a no-no in the industry. This is clearly expressed directly from the source. Matt Cutts, from Google, states that “No one can guarantee a #1 ranking on Google.”

Bing is Google’s Biggest Threat, Eric Schmidt Says

September 28th, 2010
By: Rafi Hecht

Google CEO Eric Schmidt, with Alan Murray of the Wall Street Journal, said that Google‘s largest competitive threat is Bing. Surprisingly though, Facebook and Apple however aren’t the largest threats.

Google‘s main focus since day one has been on “search.” With the merging of Yahoo, Bing is the only real major search engine outside of Google now. Facebook and Apple, though, are seen by many as competitive in other, “less focused” aspects of Google.

Beware of What You Do On the Internet – Google Stalker Incident

September 17th, 2010
By: Rafi Hecht


Nothing that can be publicly available on the internet will be private for long. In the end information that can be used will be used, and not necessarily for the most noble purposes.

Case in point: Google, one of the largest internet companies in the world today, has a policy: “don’t be evil.” However, one of their (now former) engineers, 27 year old David Barksdale, repeatedly took advantage of his position as a member of an elite technical group at Google to access user accounts, violating the privacy of at least four minors during his employment.

Inadvertent SEO Leads GoDaddy to Close Down Canadian Extremist Website

July 21st, 2010
By: iRISEmedia Staff

After receiving a complaint from Canada’s Attorney-General,  GoDaddy, one of the largest Website Domain and Web Hosting Agencies based in Arizona, has recently shut down an extremest website used by Salman Hossain of Mississauga, Ontario. Among other things, this website called for genocide of the Canadian Jewish community, the National Post reported earlier. How SEO […]

Bing-o! Yahoo Starts to Test Bing-Powered Results, Perhaps as Early as Today

July 15th, 2010
By: iRISEmedia Staff

Yahoo recently confirmed they are testing Bing powered results “offline,” which we have already known since July 17th. But today for the first time, Yahoo has confirmed they will test Bing powered results in the live search results. SearchEngineLand received an email which wrote: “Though much of our testing is already happening offline, this month […]

Google Taking a Bite Out of the Online Travel Industry

July 3rd, 2010
By: iRISEmedia Staff

It’s official: Google has signed agreed to a deal where it will acquire ITA, a Cambridge, Massachusetts -based airline travel reservations software company. According to Google‘s blog, Marissa Mayer, Vice President, Search Products & User Experience, has noted that as a result of almost half of travel tickets being sold online today, and with flight search rapidly […]

Facebook Officially at "Search War" with Google

June 28th, 2010
By: iRISEmedia Staff

Many at Facebook see Facebook as a successor to Google in many ways. While the search engine in Facebook has been unstable and currently is no threat to Google at this very moment, Facebook has “declared war” by unleashing it’s “Open Graph Search Engine,” which will be a “social semantic search engine.” What this means […]