In February 2011, Search Engine giant Google introduced the Panda algorithm update and rolled out additional features which penalized and de-ranked many websites. It was developed to deliver the best possible user experience and bring high-quality sites to the top of Google‘s search results. On April 24, 2012 Google Penguin was implemented for the first time penalizing websites which were using black-hat SEO techniques. In order to stay at the top of Google‘s search results, it is important to stay informed and on top of any changes and Google algorithm updates that will take place in 2013. The following are the Top 5 SEO predictions from the iRISEmedia team for this year.
According to Wired.com’s Steven Levy, Marissa Mayer had for over a decade trained some of the best hand-picked talent in an accelerated leadership program at Google called Associate Product Manager (APM).
Not too long before that, Google came out with it’s killer addition to it’s Search algorithm called Penguin. Penguin has more or less redefined what was involved in SEO in terms of linking. Now, not only does a web page need high-quality links, but it needs high-quality links from a lot of diverse sources. Concentrating on one or multiple of the same exact sources, as well as having “too similar” content, tells Google to devalue certain pages, and in some cases can get one deranked from certain search results.
Writing and submitting a professional article that provides SEO optimized content is important, although creating quality backlinks to websites is what actually makes a difference. Link building is the most important factor of any SEO campaign which determines whether or not a website will rank on the search engines. Finding websites that your competitors haven’t linked yet, analyzing how your competitors get ranking for certain keywords, reaching authoritative websites… link building is one of the most tedious and exhausting processes in SEO.
Marissa Mayer, Google VP of Location and Local Services sat down with Jason Kincaid from TechCrunch after her keynote talk at Social Loco Conference in San Francisco to discuss The Two Pillars of Google’s Local Strategy.
What she announced at the conference is, Google Business Photos which are essentially “Street View” for business interiors. A few months ago Google partnered with a group of seventeen museums’ and had their professional photographers shoot the rooms to have a panoramic view of what it was like to be inside the museum.
A short while ago Google had accused Bing, rightfully so, about stealing click data from and piggybacking Google’s Search results. Google’s basis was that they had, as a test, given laptops to Google employees to use at home for testing purposes. These laptops contained Google search results with specific weird “test” keyword phrases which users were to click on. They also were to test these results on the Google toolbar on the Internet Explorer browser with “suggested sites” turned on. Needless to say, the results posted on Bing within a matter of days are pretty damning.
If you’re planning to hire an SEO (Search Engine Optimization) agency or professional to optimize your website, the first question you will likely ask them will be “Can you make my site rank #1 on Google ?” And if you are an SEO professional this is probably the question you get asked the most. The quick answer to this question is that you most certainly can make a site reach the #1 position on Google using proper SEO techniques. However, beware of any SEO firm that guarantees you this #1 position. No matter what type of SEO expert you are, guaranteeing SEO rankings is a no-no in the industry. This is clearly expressed directly from the source. Matt Cutts, from Google, states that “No one can guarantee a #1 ranking on Google.”
Google CEO Eric Schmidt, with Alan Murray of the Wall Street Journal, said that Google‘s largest competitive threat is Bing. Surprisingly though, Facebook and Apple however aren’t the largest threats.
Google‘s main focus since day one has been on “search.” With the merging of Yahoo, Bing is the only real major search engine outside of Google now. Facebook and Apple, though, are seen by many as competitive in other, “less focused” aspects of Google.