Search Engine Optimization

The Awesome Short Cutts to SEO

June 10th, 2014
By: Alex Noudelman

In the SEO industry, there’s no bigger name than Matt Cutts, the head of the Google Webspam. A few times a week he posts a new YouTube video on the Google Webmaster Help Youtube Channel. Since he began doing these videos in 2009, he’s amassed 18 hours of video spread over 500+ videos. Some of […]

Google’s Newest Search Algorithm Update: Hummingbird

October 2nd, 2013
By: iRISEmedia Staff

google_hummingbirdOn September 26th, Google celebrated their 15 year existence by coming out with a search engine algorithm update nicknamed Hummingbird, launched on August 20th. This algorithm is meant to further speed up search results and indexing faster. As Google put it, the name come from being “precise and fast.”

8 SEO Tips for 2013 from Google’s Matt Cutts – Part 2

August 7th, 2013
By: Sho Nakano

Image representing Matt Cutts as depicted in C...
The latest SEO tips from Google’s Matt Cutts suggest how to improve your online marketing strategy. iRISEmedia services in Toronto, Ontario and across Canada.

This is Part 2 in a two part series with the last 4 out of 8 SEO tips for 2013 directly from Google’s Matt Cutts.

8 SEO Tips for 2013 from Google’s Matt Cutts Part 1

August 6th, 2013
By: Sho Nakano

Google SEO specialist, Matt Cutts Google SEO specialist, Matt Cutts (Photo credit: Wikipedia)[/caption]

This is Part 1 in a two part series with the first 4 out of 8 SEO tips for 2013 directly from Google’s Matt Cutts.

Matt Cutts, one of only a few people who know exactly “what is going on” in Google, has recently disclosed some exclusive SEO tips for webmasters at an expo in Seattle.

A Digital Media Agency in a Social Media World with the likes of Google, YouTube and America’s Got Talent

July 12th, 2013
By: iRISEmedia Staff

main_imageOne of the most interesting things about Search Engine Optimization is how “real” SEO works. How it organically flows into one thing and turns up somewhere else.

On July 2, 2013 in Toronto, Canada a valuable member of the iRISEmedia team posted a video on our website. We are a digital media agency; this is what we do. We offer many digital media solutions for businesses/websites worldwide.

Google Reader Will Shut Down on July 1, 2013

March 20th, 2013
By: Rafi Hecht

It’s official: Google will be closing down their flagship reader, Google Reader, will permanently close down. Google made this controversial decision angering many loyal users to the platform. What’s more, the “Learn More” link doesn’t explain why the decision was made, but rather what to do before they shut down the service.

Google Panda, Links, Chromebooks and Advertorials Penalization, and Affected Websites

February 25th, 2013
By: Rafi Hecht

Photo courtesy of searchengineland.comGoogle has made a number of changes with Panda over the last year, and seems to continue to do so. reports that the Panda update has not only affected small businesses but large ones as well. Legitimate content farms like (which the New York Times sold for $300 million to IAC), Associated Content (bought by Yahoo for $100 million), LookSmart (bought from in 2007) HubPages and other big-name sites were hurt with Google’s Panda algorithm. In other words, Google, the company that provided many online businesses with their source of income, is now taking that income away from many legitimate businesses. What their real “angle” or “game” is currently remains unknown.

Top 5 SEO Trends in 2013 in Toronto, Ontario, the GTA and all of Canada

January 21st, 2013
By: iRISEmedia Staff

Google penguin and panda. Image Source:

In February 2011, Search Engine giant Google introduced the Panda algorithm update and rolled out additional features which penalized and de-ranked many websites. It was developed to deliver the best possible user experience and bring high-quality sites to the top of Google‘s search results. On April 24, 2012 Google Penguin was implemented for the first time penalizing websites which were using black-hat SEO techniques. In order to stay at the top of Google‘s search results, it is important to stay informed and on top of any changes and Google algorithm updates that will take place in 2013. The following are the Top 5 SEO predictions from the iRISEmedia team for this  year.

Marissa Mayer’s Secret Weapon – Train Great Talent from Within

July 27th, 2012
By: Rafi Hecht

Marissa Mayer, formerly of Google, SEO companyMarissa Mayer’s recent appointment as Yahoo!’s CEO was undoubtedly a shocker for many in the tech world. However, she may have a secret weaponup her sleeve: hire and train talent from within.

According to’s Steven Levy, Marissa Mayer had for over a decade trained some of the best hand-picked talent in an accelerated leadership program at Google called Associate Product Manager (APM).

Google Pushing Out Panda Update 3.9 Tonight

July 26th, 2012
By: iRISEmedia Staff

Google Panda, SEO equalizerGoogle claims to be rolling out the latest update to its Panda algorithm later tonight.

On Twitter, Google posted the news earlier today, stating that this update will affect about one percent of search results.