GM will continue to promote all of its products and brands on Facebook and engage with its customers adding that Social Media is an important and powerful tool. GM is planning to expand its Facebook presence but for free through the development of a strong content strategy.

“Just wanted to let our millions of Facebook fans know, we’re still here, and we ‘like’ you back! We may not be advertising on Facebook at the moment but we’ll still be talking with you all daily. If anything, we will be providing more content across our many GM Facebook pages – including Chevrolet, Buick, GMC and Cadillac – to keep the dialogue going” GM have posted today on its Facebook page.

The reaction of Ford, a GM‘s major competitor, followed immediately.

“It’s all about the execution. Our Facebook ads are effective when strategically combined with engaging content & innovation” commented Ford on Twitter.

While GM is trying to cut its marketing budget by dropping Facebook advertising, Ford continues to work hand in hand with a Social Media giant pioneering new Facebook features as well as working together on apps for its Ford Sync – an in-car software platform.

Key Link Building Tools for a Successful SEO Campaign

Link Builder by Wordtracker

How to obtain quality backlinks from relevant and authoritative prospects in seconds? The latest Link Builder tool designed by Wordtracker will help you to identify the most effective link building prospects and target websites within your industry, analyze your competition and where your competitors get their links. The tool will enable you to focus on the whole SEO campaign and build it around specific keywords which are relevant to your industry.

Link Building with Open Site Explorer

Another helpful tool is Open Site Explorer by SEOmoz PRO which also gives an insight into how each competitor is ranking for keywords and where they get powerful link building sources.

Link Building Tools by Ahrefs

Ahrefs.com offers a wide range of features for the link building research and analysis: Site Explorer, SERP Analysis, Reports, Labs and tools. The tool shows valuable statistics and data about your own site and other sites of your choice, compares several sites, and creates detailed reports. You can search by unique URL or a full domain.

Link Building Tools by Ontolo

Ontolo SEO Link Building Tools is designed to find relevant and valuable link building prospects in a specific market segment by searching, analyzing, filtering and reporting data.

Link Building by Raven

Raven Tools offers a very comprehensive toolkit for link building and SEO, social media marketing and advertising. Raven Tools helps to organize backlinks as you work and notifies you if the link gets removed.

Link Building by Majestic SEO

Majestic SEO is a tool which offers a large database for link building. The Site Explorer tool is designed to explore URL or a domain in great detail; the Backlink History tool is used to determine the number of incoming links; the Bulk Backlink Checker tool helps to count the number of backlinks for multiple domains; the Neighborhood Checker tool analyzes a large number of domains for a single IP.

If you have the right link building tools on your hands, you will be able to save your valuable time, increase website traffic, and get your page one on Google.

iRISEmedia.com offers professional services in SEO, Website Design, Internet Marketing, and Mobile Apps. We are located in Toronto, Ontario and service the GTA and all of Canada. We also serve clients in the U.S. and parts of Latin America.

The Biggest Reason Why Web Design is Important for Your Business on the Internet

A website is probably one of the most overlooked aspects of a small business. People often tend to have small basic website to promote their business, which is more like an electronic brochure with fewer details about your product or service. In the online world, your website is like a virtual handshake and will help you create an everlasting impression. On the other hand, it is pointless to have a good website if you had no visitors. Therefore it is important to pay some attention on getting the right exposure. In the present times, things are changing at a faster pace and a good web designer’s team would ensure that you start getting all the visibility you need on the internet. Obviously the next step would be to augment the revenue obtained with the help of internet marketing Toronto. There are different kinds of marketing campaigns today, however you must choose the one that suits your business niche.

The internet is a dynamic phenomenon and it is changing constantly. There are newer functionalities being introduced for the websites and it is mandatory to be updated with these developments. There are companies that employ Joomla modules to enhance their websites and develop more functionality. It is virtually impossible for any business owner to be acquainted with the latest website designs and hence it would be ideal to outsource this job to a reliable graphic design team.

What Web Design has Done for Businesses on the Internet

Web Design has elevated to a new level altogether and therefore it becomes necessary for the business owners to develop a visually appealing site. This would not only create a positive impact about their business, but would also encourage the users to visit again. A good website design goes a long way when it comes to promoting your products. The design would enable easy navigation all around the site and the users can easily access all the information they need. With the inception of newer gadgets and handheld devices, it has become extremely important to develop applications that are accessible on the go. Mobile Apps can help you develop innovative applications for mobile phones, helping you increase your overall reach. Regardless of the option you choose, you must do some basic research on the functionalities you need. It would be ideal to list down your expectations, before you approach a professional web design team.

Our primary focus at iRISEmedia to provide to our clients, especially in Toronto, Internet marketing, Mobile Apps, Website Design, SEO and to build long lasting partnerships with our clients by working closely with them to identify, understand and exceed their online business objectives.

Twitter, simply put, is not just a numbers game. For your opinion to matter people need to actually care what you have to say. Building such a following can be done through the following four concepts:

1. Find and follow relevant people.
2. Tweet content that will be interesting to your target audience.
3. Engage with your audience.
4. Promote your Twitter account through other channels.

#1: Find and Follow Relevant People

Start with a strong profile.

Since most people will check out your profile before following you, it’s important to put your house in order and present yourself in the most engaging way possible.

This includes:

Profile photo: Research has shown that people trust faces more that they’ve seen multiple times, which is why a photo of your smiling face works best.
Detailed bio: You can get surprisingly creative with 140 characters. Explain why you created your profile and why they should follow you.
Location: Where you live can either make or break a possibly business venture and even a few follows as most businesses today are local.

Discover new people with third-party tools.

Option 1: Twitter Directories

Option 2: Tools

• Twellow – Clean Interface. Recommended by Paul Wylie.
• WeFollow – for finding influencers. Also recommended by Paul Wylie.
• Tweepie – to check out people before one follows them. Recommended by Karen James.
• Manage Flitter – to do bio searches, as well as keep an eye on ones followers. Recommended by Karen Black.

With either of these, you can search by industry, location or keyword for starters.

Leverage other people’s Twitter lists.

Twitter users many times create lists or subscribe to other people’s lists to improve their “signal-to-noise ratio” (SNR). SNR is where, out of all the background noise made, in this case by millions of people’s tweets, a certain amount contains the proper signals for desired data.

In any case, as long as people make their lists public, you are free to subscribe to them, quickly getting access to dozens or hundreds of vetted Twitter users.

Use Twitter’s search functionality.

Use hash tags like #seo to get tweets of that particular tag. This allows one to search for related posts to, in this case, SEO.

You could then join the conversation by @ (mentioning) their Twitter handles, answering their questions and otherwise engaging them.

#2: Tweet Interesting Stuff

How do you find interesting content? Here are some ideas.

• Use Google Alerts.Set up Google Alerts (or a similar service) to get daily email updates about all of the things that are of interest to your audience. Next, share them through Twitter.
• Share media.Using photos to share your activity or events will help your business get click-throughs and comments.
• Talk to people, not at them.It is important that you talk to people on a more personal level rather than at them. Imagine how it would look like in a real-life scenario.

#3: Engage

Engage with users as that will not only get you more followers, but will potentially drive in more business.

• Get involved with #chats.By joining the conversation at appropriate chats, you can quickly build your relevant followers. This assumes, though, that you have something valuable to add!
• Schedule chats to reach a wider audience.A tool like HootSuite or Buffer can help you schedule out a days’, weeks’ or months’ worth of tweets. I would recommend you use a scheduling tool to supplement your regular tweets rather than replacing them.

#4: Promote Your Twitter Account Through Other Channels

• Leverage the following you’ve built elsewhere by promoting your Twitter account.
• Talk up Twitter at your website, blog and through email.
• Leverage your social media outposts.

  Include links (and calls to action) on Facebook, LinkedIn, Google+ and YouTube.

  It is admittedly tempting to sync all of your updates and tweets together using a tool like Ping.fm, HootSuite or TweetDeck. While there’s nothing wrong with this, use this technique carefully.

  Certain platforms may not be as “chatty” as Twitter, and if we’re already connected on LinkedIn and you’re syncing all of your tweets and LinkedIn updates, what’s the value of getting the same content on Twitter?

• Get more visibility with a Paper.li newspaper.

  Paper.li is a free service that allows you to create “newspapers” out of your Twitter feed (as well as some integration of Facebook and Google+).

  Your daily paper.li can pull from the people you follow, your lists, or specific keywords or hashtags you include. Paper.li can also tweet out your daily paper, including which people contributed your “top stories.”

  These tweets often get retweets from the people mentioned, and suddenly they are sharing your content with their network, thereby increasing your brand.

Social Media Marketing: What Not to Do to Get More Likes on Facebook

1. Don’t inundate your blog with too many social Facebook “like” buttons. It eventually makes the blog “too busy” and will harm more than help.
   
   

   Photo courtesy of TheOatmeal.com

2. Don’t send plain “boiler plate” messages to people to “like” your page even though you haven’t spoken with some of your friends in almost 20 years. It makes you sound desperate.
3. Don’t send a message that says “if you like this page it will make me feel better.” Many people don’t care and will likely report you as spam.

Social Media Marketing: What to Actually Do to Get More Likes on Facebook

1. Put more energy to make content more “like-able.” Act on Facebook the same way you would in the real world. Would you ask people to run around telling everyone how great you are? (Don’t answer.)
2. Create things that are hilarious, sad, beautiful, interesting, inspiring or just plain awesome.
3. For example, create a sing along video on how to properly load a dishwasher, make a photo of a politician fighting Darth Vader, write a blog post explaining why the sun and moon appear to be the same, or write an epic love story involving mice and cats with rifles!

Bottom line, less effort, more cats with rifles.

We are presenting a series of articles on Social Media Marketing and how to use this powerful tool for your website. Each article will focus on one Social Media Channel and various tools and techniques which are essential in building a successful virtual presence through Social Media.

Social Media Marketing has become an important part of any corporate marketing strategy. In this article we will talk about the most effective strategies for growing a great following on Twitter.

Social Media Marketing – Twitter: Leverage your Website

Once you set an account on Twitter and create an appealing profile, your next step is to attract and maintain followers. Make sure that you add a widget to your website or a blog as well as add a link to your Twitter account in email signature.

Social Media Marketing – Twitter: Using the @ Symbol

Twitter is a real-life communication: add @name in your tweet, so you will personalize interaction and show others that you pay attention to their tweets; share the links of the news, articles, videos, blogs and photos with your followers; retweet your followers and experts in your field; add value to information you retweet or ask a question.

Social Media Marketing – Twitter: Using the # Symbol

Take advantage of the hashtag symbol. It is a powerful tool to organize tweets. By adding #Subject in your tweet, you can make them more searchable. Through keywords, events and trending topics, users can find you if they are interested in the same subject.

Social Media Marketing – Twitter: Twitter Lists

Create a public list of people you recommend. Through setting Twitter lists, you can follow the most recent trends in your field as well as have a chance to interact with experts and get to know the right people. Your goal is to be listed on other users’ lists.

Social Media Marketing – Twitter: Incentives

Running a Social Media Marketing Campaign (e.g. special offers, discounts, deals, and contests) is one of the most effective ways to attract new and keep current followers engaged.

Social Media Marketing – Twitter: Useful Apps

BlastFollow.com enables you to find and follow users who share your interests. Through Gremln.com app you will be able to set your schedule of tweets which you want to repeat over and over again. Organize your followers and tweets through TweetDeck.com application. Get involved in a conversation which matters to you through TweetChat.com.

You can read our blog (Source: http://www.irisemedia.com/blog/) to learn more about ways to improve your Social Media Marketing Campaign.

iRISEmedia.com is a Social Media Marketing Company. We are located in Toronto, Ontario and service the GTA and all of Canada. We also serve clients in the U.S. and parts of Latin America.

We are presenting a series of articles on Social Media Marketing and how to use this powerful tool for your website. Each article will focus on one Social Media Channel and various tools and techniques which are essential in building a successful virtual presence through Social Media.

Social Media Marketing has become an important part of any corporate marketing strategy. In this article we will talk about organic ways to increase “likes” on Facebook, and develop an active and fun interaction with your fans.

Social Media Marketing – Facebook: How to Get More “Likes” For Your Fan Page

If you ask a Social Media Marketing specialist about the best ways to get more “Likes” on your Facebook fan page, you will probably hear the same answer: 1) having a “Like” button or a “Fanbox” on your website, blog or other Social Media Channels 2) include a link to your Facebook page in your electronic signature 3) allowing your fans to leave comments with their Facebook accounts on your website or blog.

Social Media Marketing – Facebook: Using the “@” Symbol

By adding the “@” symbol, you can reach even a wider audience. Every time you respond to a comment or announce a winner of the recent contest, write an “@” symbol before the user’s name and your comment will then appear on his or her page.

Social Media Marketing – Facebook: a “Win-Win” Situation

It is important to provide active users who “like” your page with various incentives such as special deals and discounts. Make your communication interactive and fun! Run a contest, quiz, promotion or a giveaway for your fans on Facebook, and reward them.

Social Media Marketing – Facebook: Apps

Add an “Invite Your Friends” tab, “My TOP Fans” app to announce your superfans, “FAQ” tab, “Forum for Pages” tab to generate discussion, import your content from a blog through “RSS Feed” app or from a YouTube Channel through “YouTube for Pages” app, add your Pinterest, Twitter, Google + accounts to your Facebook page.

Social Media Marketing – Facebook: Promote

Integrate with other Social Media Channels, promote your page in-store, and ask friends, family and colleagues to “Like” your page!

You can read our blog to learn more about ways to improve your Social Media Marketing Campaign.

iRISEmedia.com is an internet advertising agency specializing in Social Media Marketing. We are located in Toronto, Ontario and service the GTA and all of Canada. We also serve clients in the U.S. and parts of Latin America.

Social Media Marketing has become an essential part of any corporate marketing strategy. In this article we will talk about new Facebook features that will help your business enhance your Social Media Marketing initiatives.

Social Media Marketing – Facebook: Give Your Feature Post a Star

If you “star” a post on your timeline, it expands to widescreen. With this new feature, you can highlight the posts (e.g. about your recent deals and offers, new products and services) that are important for your business and they will definitely grab the attention of Facebook’s users.

Social Media Marketing – Facebook: Pin a Post

Another headlined post is a “pinned” post! Pin a post to the top of your timeline and it will stay there for 7 days. What will your company gain from a pinned post? It will save you time because you will no longer have to update the same post again and again. Instead, just pin your featured deal or an offer and make the Social Media Channel work for you.

Social Media Marketing – Facebook: Be a Responsible Admin

If you wanted to see the real outcome of your Social Media Marketing presence, the new Facebook admin panel is exactly what you were waiting for. Now with this new feature you will be able to view notifications and new “likes”, respond to messages from Facebook’s users, and view your page insights along with other useful features. Facebook is becoming increasingly business friendly further helping companies to manage their Social Media Marketing.

Social Media Marketing – Facebook: Organize Your Views and Apps

You can manage all views and apps (e.g. likes, notes, videos or even your customized apps) appearing on your Facebook profile. Swap their positions (note that you can’t move the photo view), so the most important ones will appear on the first row, while others will be shown if Facebook’s users click an “expand” button.

iRISEmedia.com is an internet advertising agency specializing in Social Media Marketing. We are located in Toronto, Ontario and service the GTA and all of Canada. We also serve clients in the U.S. and parts of Latin America.

There is much expert discussion on the importance of Social Media Marketing. This article will explain how to build your Facebook business profile and provide some tricks to make it more “likeable” by Facebook‘s users.

If you go to the Facebook profiles of major brands, you will see that they all have clever and playful layout which grabs the attention.

Social Media Marketing – Facebook: Custom Name and Photo

Recent Facebook updates have opened up more space for users’ creativity and profile customization. Your new cover photo which will appear on your Timeline will tell users about your company even more than one might think. It can be a logo or another eye-catching and colorful picture which will draw attention of Facebook‘s users. Make certain to take advantage of these new features on Facebook.

Social media marketing – Facebook: Profile Picture and Thumbnail

Facebook‘s profile picture and thumbnail are the best places for your logo. Your logo appears every time you update your news feed or comment on news on other Social Media Networks. Show your customers and potential clients that you stay up to date with current news and interact with the world while using Social Media Networks.

Social Media Marketing – Facebook: About

Don’t forget to add a short but “straight to the point” description about your company, industry and what your core business is about. When Facebook’s users click an “about” button, they will see more detailed information about your company: mission, company’s overview and description. As “basic info” you can add a company’s major historical dates or milestones that have been reached, awards your company have received; products and contact information. Apart from your website, Social Media Networks and channels are another way to tell the world why your business stands apart from the crowd.

Social Media Marketing – Facebook: Style

What makes one brand differ from another? Consumers tend to associate various colors shades and styles with certain brands. Therefore, it’s important for your brand to raise awareness among your customers through using particular color shades and one style on various Social Media Networks.

iRISEmedia.com specializes in Social Media Marketing and services Toronto, Ontario and the surrounding GTA.

As a former student I was looking for a part-time job to earn some money. One company contacted me and I did what most people do first nowadays. I Googled the company to see what they were all about and if they were credible. The company’s website had a poor layout and barely had sufficient information. So I tried checking them out on LinkedIn and facebook and failed to find anything that would help me to understand the company’s business.

I would likely have followed the same process if I were a potential customer. Bottom line, Social Media Marketing is way bigger than one might think. It provides a sales opportunity. “If you take into account the number of people that could potentially discuss your company online , along with your products and industry all day, you will find a ton of opportunities to monetize social media” says Techrepublic.

How does Social Media Marketing help your company?

Social Media opens up a huge opportunity for companies to find and attract new customers, although we also need to think “outside the box”. For example, Twitter and Pinterest may work for you as search engines to find what users are interested in and search for. Perhaps, you will have something to offer to fulfil their needs. And then, it’s just a matter of a click. Google and Social Media will help you to find further information. Secondly, through Social Media companies create a base of loyal customers and update them with new products and services. Social Media Marketing helps you to develop a Marketing Strategy not only for occasional marketing campaigns but also to establish a long-term relationship with your customers and be able to talk to them in an interactive or a “social” way.

There is much expert discussion on the role of Social Media Marketing in the overall Marketing Strategy. It’s not just about creating accounts on several Social Media platforms and updating it once in a while; Social Media Marketing requires detailed consideration on how you would like to be presented in the virtual world and gain your customers. It also requires continuous monitoring and interaction.

iRISEmedia.com Specializes in Social Media Marketing

Irisemedia.com is an online advertising agency located in Toronto, Ontario servicing clients throughout Canada and North and Latin America. One of the services we specialize in and provide for our clients is Social Media Marketing.