In a recent article in Metro news, it was reported that Google searches for the Maple Leafs increased by a whopping 300% since the playoffs. We wondered how the playoffs affected fan engagement on social media channels.
As I’m writing this article, the hashtag #timandsidleafs is ranking as the first Canadian trending topic on Twitter. This big wave was created by the co-hosts of the afternoon show on Sportsnet 590 The FAN, Tim and Sid, who were running a contest to give away tickets for a Toronto Maple Leafs game on Twitter. As a result, thousands of fans started using the hashtag mentioned above in their tweets whether they wanted to get the desirable tickets or just to mock the competition and its impressive popularity.
As the realm of Internet Law has been growing, though not nearly as fast as the Internet itself has, more and more people previously innocent are being brought to court for crimes that they are innocently unaware of.
Take the case of first-year Carleton University journalism student Zack Bradley from Oshawa, who at age 20 is still a kid, though technically not a minor. He, like many sports fans, decided to rail on sports players and GMs alike, and apparently got on the bad side with ex-Maple Leafs GM Brian Burke.
So, what’s wrong with blogging and expressing a little freedom of speech? Apparently, a lot.
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A while back we were given permission to host and edit a clients’ website, built on Wordpress with Multisite functionality. However, for various reasons we were unable to get in touch with the previous developer who had Admin access to the sites. Since we were hosting their website and database, we at least had that. The solution then was to add a new user (us) through the back-end. The question that remained was, how?
Here is what we did (Read More)
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This year has been a year of changes for online advertising. The most influential social media channel has announced a big modification that will affect several rules regulating the way people promote their businesses on Facebook. Considered a critical strategy, a new mobile media advertisement plan is to be implemented, which will allow companies to send ads to users’ smartphones even when the screen is locked.
The growing use of social media has highlighted the importance of virtual channels for those interested in increasing market reach and customer engagement. Seeking a strong online branding campaign, thousands of companies have decided to use social platforms but most of them do not have an efficient Social Media strategy guiding their steps through the world of online advertising.
A while back we were given permission to host and edit a clients’ website, built on Wordpress with Multisite functionality. However, for various reasons we were unable to get in touch with the previous developer who had Admin access to the sites. Since we were hosting their website and database, we at least had that. The solution then was to add a new user (us) through the back-end. The question that remained was, how?
Here is what we did (Read More)
Read MoreThe iRISEmedia Social Media team created the infographic below highlighting the most notable social media happenings of 2012 for Facebook, Twitter, Pinterest, YouTube and Instagram.
Your feedback is welcome.
Note: This document has been recently updated in terms of content to reflect the new categories and layout that Google has made to their webmaster tools since this article was last published in 2010. -iRISEmedia staff If you’re an SEO beginner, Google Webmaster Tools (also known as GWT, if my fingers get lazy) is a [...]
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Pinterest is one of the hottest social neworking sites today. Some people are looking to create their own niche Pinterest sites as there’s marketing value to keeping everything under one theme.
It makes perfect marketing sense: If you attract a large user base you can market “likeable” material.
Here are some Pinterest clone script reviews that might lead you into the right direction in terms of what to purchase.
If you use your personal smartphone, tablet or other mobile device to access company resources for work, then you have joined the fast-growing Bring Your Own Device (BYOD) movement.. More and more employees are pushing their employers for permission to bring their own device to the office, increasing their productivity and mobility. In particular, small and medium sized businesses that normally have to deal with limited resources show a strong BYOD trend. These companies are embracing cloud technology, which opens up broad opportunities to manage daily routines. This helps in various areas such as data sharing, storage and communication to accounting and invoicing.
As an SEO company immersed in the internet marketing industry there are many advantages to the BYOD movement.
Writing and submitting a professional article that provides SEO optimized content is important, although creating quality backlinks to websites is what actually makes a difference. Link building is the most important factor of any SEO campaign which determines whether or not a website will rank on the search engines. Finding websites that your competitors haven’t linked yet, analyzing how your competitors get ranking for certain keywords, reaching authoritative websites… link building is one of the most tedious and exhausting processes in SEO.
A while back we were given permission to host and edit a clients' website, built on Wordpress with Multisite functionality. However, for various reasons we were unable to get in touch with the previous developer who had Admin access to the sites. Since we were hosting their website and database, we at least had that. The solution then was to add a new user (us) through the back-end. The question that remained was, how?
Here is what we did (Read More)Read More
Google has made a number of changes with Panda over the last year, and seems to continue to do so. SearchEngineLand.com reports that the Panda update has not only affected small businesses but large ones as well. Legitimate content farms like About.com (which the New York Times sold for $300 million to IAC), Associated Content (bought by Yahoo for $100 million), LookSmart (bought from CNet.com in 2007) HubPages and other big-name sites were hurt with Google's Panda algorithm. In other words, Google, the company that provided many online businesses with their source of income, is now taking that income away from many legitimate businesses. What their real "angle" or "game" is currently remains unknown.Read More
We recently came across across a unique, lightweight content management system (CMS) where all data is handled by XML files. This CMS is called Get-Simple.
Get-Simple is not as feature-rich or robust at CMSs like Wordpress or Drupal, but it's easy to set up, theme and edit. Get-Simple is relatively limited in features. However, it requires no MySQL database and is already looks like it has the basic array of materials for a CMS. It has a photo gallery, basic shopping cart, SEO plugin, custom SEO-friendly URLs, a WYSIWYG editor, an XML sitemap, a contact form, and more. It’s also very easy to theme from any HTML theme you choose. What’s more is that it loads very fast.
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Headlines in SEO are more powerful than one thinks. In fact, it may very well arguably be the top factor that search engines like Google and Bing take into account when indexing a site for keyword searches. In news sources, Journalists may call them headlines, and SEOs may call them title tags.Read More
In February 2011, Search Engine giant Google introduced the Panda algorithm update and rolled out additional features which penalized and de-ranked many websites. It was developed to deliver the best possible user experience and bring high-quality sites to the top of Google's search results. On April 24, 2012 Google Penguin was implemented for the first time penalizing websites which were using black-hat SEO techniques. In order to stay at the top of Google's search results, it is important to stay informed and on top of any changes and Google algorithm updates that will take place in 2013. The following are the Top 5 SEO predictions from the iRISEmedia team for this year.Read More
How would you feel if a spa came to you instead of you having to go to the spa? There is a wonderful and refreshing way to sparkle up your life! The famous Wright Spa from Washington DC, in the United States, has now come to Canada offering fun mobile day spa parties in Toronto and the GTA.Read More
Have you ever heard about recycling computers? Recycling computers is becoming more common for environmental and economic reasons. The fact is that there are a lot of computers that are not being used and just sitting and piling dust in companies and homes. Recycling computers usually require one to pay for discarding the old computers and the bottom line is they just take up space by keeping them around. Why not consider just recycling your computers and make your life easier at no extra cost? This is what we propose at Shift Recycling. In Canada, it is said that approximately 26 million tons of waste are simply thrown away without recycling. There is also the added benefit that recycling computers brings to the environment.Read More
Do you have old or unwanted electronics that you want to discard? If you do not need them anymore, why not be environmentally friendly and recycle your electronics? Do you know where you can actually recycle your electronics in Toronto and the GTA? At SHIFT Recycling we pick up old electronics from both large corporations and small businesses or households. We launched our company in 2010, recycling electronics in Toronto and the GTA, because we felt there was a lack of information and knowledge on how you could conveniently recycle electronics. This is our specialty; SHIFT Recycling will facilitate and pick up your end-of-life computers, cell phones and electronics.
SHIFT Recycling offers a free pick-up service depending on your location and the quantity of electronics you want to recycle. In addition, a rebate is offered depending on the quality of the electronics you want to recycle. Have no fear; our company policy is to destroy all of the data in your laptops, PC computers and cell phones. Moreover, SHIFT Recycling will provide you with a Diversion Report, which will outline the environmental influence of the recycling that you have been responsible for.
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The Facebook team does it again. They have started a major upgrade to their mobile version. There’s really no denying that Mark Zuckerberg , the CEO of Facebook is pretty good at what he does. Mobile usage will continue to boom over the next year so it’s important to make the Facebook user experience as engaging as ever. This is the kind of stuff that makes Facebook so successful. Zuckerberg has an uncanny ability to stay one step ahead of the game in the Social Networking world.Read More
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Brazilian-based Marlin and iRISEmedia.com Establish Joint Venture (in Portuguese)
After several investments in 2009, Marlin adds to its services by bringing the very best in Digital Marketing from the North American market: the Canadian company iRISEmedia.com
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