Multi-location sites are becoming more popular every day. As some businesses wish to branch out to different locations, such as colleges and universities, having a unique web presence for each location is essential. Here are some ways to make each location search engine optimization-friendly.

One way to get backlinks is by submitting to online directories. However, when you submit to an article directory, you are basically at the mercy of the webmaster. The only way to ensure that you are never rejected for an article ever again is to make your own directories. As the saying goes, if you want something done right, do it yourself.

However, creating a directory worth posting on is only part of the battle. Experience has taught us that “if you build it, they will come” does not apply with websites. Additional work needs to be done, especially in being “found” by search engines like Google and Bing. If your directory is easily seen on these search engines, it gives the article directory enough “SEO value” to link to other websites.

So, how does one properly go about this? Here are some tips.

Too many people have been burned out by so-called Social Media “experts,” where all they do are the most basic Facebook and Twitter activities, sign up onto many social media sites, once in a while update statuses and try to friend/follow everyone on the planet, and hope for the best. What’s worse is they command a truckload of money for providing a potentially revenue-generating service that they don’t “get.”

If you’re planning to hire an SEO (Search Engine Optimization) agency or professional to optimize your website, the first question you will likely ask them will be “Can you make my site rank #1 on Google ?” And if you are an SEO professional this is probably the question you get asked the most. The quick answer to this question is that you most certainly can make a site reach the #1 position on Google using proper SEO techniques. However, beware of any SEO firm that guarantees you this #1 position. No matter what type of SEO expert you are, guaranteeing SEO rankings is a no-no in the industry. This is clearly expressed directly from the source. Matt Cutts, from Google, states that “No one can guarantee a #1 ranking on Google.”