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Posted by Jim Bensimon on Wednesday, May 8th, 2013 at 5:10 pm

nhl_torIn a recent article in Metro news, it was reported that Google searches for the Maple Leafs increased by a whopping 300% since the playoffs. We wondered how the playoffs affected fan engagement on social media channels. 

As I’m writing this article, the hashtag #timandsidleafs is ranking as the first Canadian trending topic on Twitter. This big wave was created by the co-hosts of the afternoon show on Sportsnet 590 The FAN, Tim and Sid, who were running a contest to give away tickets for a Toronto Maple Leafs game on Twitter. As a result, thousands of fans started using the hashtag mentioned above in their tweets whether they wanted to get the desirable tickets or just to  mock the competition and its impressive popularity.

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Posted by Rafi Hecht on Tuesday, April 30th, 2013 at 5:19 pm

Image courtesy of http://internetlaw.uslegal.com/

As the realm of Internet Law has been growing, though not nearly as fast as the Internet itself has, more and more people previously innocent are being brought to court for crimes that they are innocently unaware of.

Take the case of first-year Carleton University journalism student Zack Bradley from Oshawa, who at age 20 is still a kid, though technically not a minor. He, like many sports fans, decided to rail on sports players and GMs alike, and apparently got on the bad side with ex-Maple Leafs GM Brian Burke.

So, what’s wrong with blogging and expressing a little freedom of speech? Apparently, a lot.

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Posted by Rafi Hecht on Tuesday, April 30th, 2013 at 3:57 pm

WP_MultiSiteA while back we were given permission to host and edit a clients’ website, built on Wordpress with Multisite functionality. However, for various reasons we were unable to get in touch with the previous developer who had Admin access to the sites. Since we were hosting their website and database, we at least had that. The solution then was to add a new user (us) through the back-end. The question that remained was, how?

Here is what we did (Read More)

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Posted by Caio Cesar Cabral-Gonçalves on Friday, April 26th, 2013 at 1:56 pm

facebook-adsThis year has been a year of changes for online advertising. The most influential social media channel has announced a big modification that will affect several rules regulating the way people promote their businesses on Facebook. Considered a critical strategy, a new mobile media advertisement plan is to be implemented, which will allow companies to send ads to users’ smartphones even when the screen is locked.

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Posted by Caio Cesar Cabral-Gonçalves on Wednesday, May 22nd, 2013 at 9:49 am

social_media_servicesThe growing use of social media has highlighted the importance of virtual channels for those interested in increasing market reach and customer engagement. Seeking a strong online branding campaign, thousands of companies have decided to use social platforms but most of them do not have an efficient Social Media strategy guiding their steps through the world of online advertising.

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Posted by Rafi Hecht on Tuesday, April 30th, 2013 at 3:57 pm

WP_MultiSiteA while back we were given permission to host and edit a clients’ website, built on Wordpress with Multisite functionality. However, for various reasons we were unable to get in touch with the previous developer who had Admin access to the sites. Since we were hosting their website and database, we at least had that. The solution then was to add a new user (us) through the back-end. The question that remained was, how?

Here is what we did (Read More)

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Posted by iRISEmedia Staff on Tuesday, January 8th, 2013 at 1:15 pm

The iRISEmedia Social Media team created the infographic below highlighting the most notable social media happenings of 2012 for Facebook, Twitter, Pinterest, YouTube and Instagram.

social media highlights 2012

Your feedback is welcome.

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Posted by Ian Lurie on Tuesday, November 6th, 2012 at 10:58 am

Note: This document has been recently updated in terms of content to reflect the new categories and layout that Google has made to their webmaster tools since this article was last published in 2010. -iRISEmedia staff If you’re an SEO beginner, Google Webmaster Tools (also known as GWT, if my fingers get lazy) is a [...]

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Posted by Rafi Hecht on Tuesday, June 5th, 2012 at 1:19 pm

PinterestPinterest is one of the hottest social neworking sites today. Some people are looking to create their own niche Pinterest sites as there’s marketing value to keeping everything under one theme.

It makes perfect marketing sense: If you attract a large user base you can market “likeable” material.

Here are some Pinterest clone script reviews that might lead you into the right direction in terms of what to purchase.

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Posted by Olga Mestnikova on Friday, June 1st, 2012 at 11:26 am

Bring-your-own-device

If you use your personal smartphone, tablet or other mobile device to access company resources for work, then you have joined the fast-growing Bring Your Own Device (BYOD) movement.. More and more employees are pushing their employers for permission to bring their own device to the office, increasing their productivity and mobility. In particular, small and medium sized businesses  that normally have to deal with limited resources show a strong BYOD trend. These companies are embracing cloud technology, which opens up broad opportunities to manage daily routines. This helps in various areas such as data sharing, storage and communication to accounting and invoicing.

As an SEO company immersed in the internet marketing industry there are many advantages to the BYOD movement.

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Posted by Olga Mestnikova on Tuesday, May 1st, 2012 at 9:53 am

How to Build LinksWriting and submitting a professional article that provides SEO optimized content is important, although creating quality backlinks to websites is what actually makes a difference. Link building is the most important factor of any SEO campaign which determines whether or not a website will rank on the search engines. Finding websites that your competitors haven’t linked yet, analyzing how your competitors get ranking for certain keywords, reaching authoritative websites… link building is one of the most tedious and exhausting processes in SEO.

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